What you need to remember when choosing a domain name is that your domain name needs to be the name as your website. Now, you might think that it doesn’t really matter whether you name your site after the domain name or not. Many people will decide based on a whim and choose to not name their site after the respective domain name. This is definitely not a very wise decision. This happens even when the webmaster himself actually owns that domain name.
It is important that you name your website based on its domain name because when a user thinks of your site, they will consider the “name” of the site. It’s common sense that this makes it easier for the potential user to find your website. One example is when someone thinks of apple.com; the user won’t need to spend any time pondering over what to type into the browser window in order to get to that site, as the URL corresponds to the site’s name.
Now, imagine that your website or business is called “Avne,” but someone else owns the domain “Avne” and your domain name is actually a rather obscure one, such as mycompany.com. The result: when a potential customer is looking to buy a product from the company “Avne,” they type in avne.com and end up finding your business competitor’s site instead.
However, if you’re just a beginner in the business field, you may prefer a cheaper option and try obtaining the domain name before everything else. Then, you would name the site after the domain name. So, if you purchased the domain name avne.com, you might then decide to name your company “Avne.” This can seem like you’re putting the cart in front of the horse, but it is just another fact you’re going to have to learn to deal with if you wish to not lose out on the internet revolution.