There are a number of considerations to keep in mind when selecting the domain name for your company’s website. In today’s world of increasing online access and connectivity, this is not a matter to take lightly—even if your business has little to do with online commerce.
There are a growing number of doctors, lawyers, interior decorators and the like who’s products or services are by definition delivered in person, yet an effective online presence, including the right domain name, plays a key role in the overall impression made to prospective and existing clients.
Pick the Name that Says it All
While choosing a domain name for your existing business may sound pretty self-explanatory—simply use your business name—it’s not always that easy. As more businesses go online, fewer names are available for domains. In fact, it not uncommon for company owners to spend months and mull over hundreds of word combinations just to find the right name that is also available.
Not to say that most domain name searches should take that long; far from it. But there are some industries, such as the travel industry, where just about every conceivable name variation to do with travel is off the market. Use survey software tolls to choose the right one. However, taking the time to select the right one is important, as this will not only tell online users who you are, but also affect your search engine ranking.
Avoid the Easily Confused
Another important note is to stay away from names that require dashes, are easily misspelled, or are more than three or four syllables. Dashes and easily misspelled words can be irritating to communicate, i.e. go-surf versus gosurf, or bella versus bela.
Whatever you choose for your company’s domain name, spending the time to pick one that best communicates your business, while simple enough for prospective customers to find, will go a long way in establishing your successful internet footprint.